ENTERPRISE WEBSITE Case Study

Peterson Farms Seed

Peterson’s dated website was disrupting its agronomy business. Onsharp’s discovery process paved the way for a remodel that overcame each and every challenge.

John Wieser, IT Director, discusses their decision to build a new grower portal with Onsharp.

Redefining Peterson's Online Presence

Enhancing Peterson Farms Seed’s digital presence to communicate product value and drive engagement.

Peterson Farms Seed, the largest independent seed provider in the Upper Midwest, is known for its innovative corn hybrids and soybean varieties. For farmers to appreciate the value of these products, Peterson needed a website that clearly conveyed its agronomic expertise. Yet, its outdated, slow site made it difficult for prospective customers to find product details or identify the right sales contact, leading to missed opportunities.

Peterson’s existing web provider became unresponsive to requests for updates, which raised significant concerns:

Lost sales to competitors with more user-friendly sites
Declining talent pipeline due to an outdated career page and no online application option
Employee frustration over the inability to make essential updates

After evaluating multiple agencies, Peterson found the right partner in Onsharp. Headquartered nearby and recognized for successful redesigns, Onsharp impressed Peterson with its relevant experience, strong portfolio, and structured process, providing confidence in a timely, goal-oriented plan.

Approach

Developing a tailored digital strategy to elevate Peterson’s online presence.

Onsharp began with an in-depth discovery process, gaining a deep understanding of Peterson’s agronomy business to create a blueprint addressing core challenges beyond surface-level issues.

Through targeted workshops on technology, branding, and content, Onsharp’s team brought in subject-matter experts as the framework evolved. The assessment confirmed that WordPress remained the right CMS for Peterson, but a comprehensive revamp was necessary for flexibility and usability. Starting with a basic theme, Onsharp customized the design, restructured the site map, and implemented improved search and filter options to enhance product accessibility.

Aligned with Peterson’s recent rebrand, the site was designed to convey the same quality and integrity represented by the new logo, ensuring that form and function worked in harmony.

Solution Overview

Creating a modern, intuitive website to reflect Peterson’s industry leadership.

Onsharp’s discovery process laid the foundation for a website that better served Peterson Farms Seed’s customers and showcased its brand. Key user experience improvements included:

Streamlined Navigation: Simplified structure for quick access to information.
Responsive Design: Enhanced viewing and load speeds across devices.
Brand Integration: A fresh, modern look that aligned with Peterson’s rebranding.

These updates provided a user-friendly, visually engaging platform that matched Peterson’s commitment to innovation.

Enhanced Functionality & Content Control

Empowering Peterson with practical tools and efficiency.

Onsharp transformed Peterson’s site content to highlight its unique value proposition:

Find a Rep Section: Interactive map with headshots and bios for easy sales rep contact.
Custom Product Tables: Sortable, organized tables with optional pop-ups, displaying essential data for over 80 corn and soybean varieties.

The team also converted Peterson’s PDF application into a web format for real-time HR submissions, making hiring processes easier and more appealing to job seekers. With Google Analytics integration and training, Peterson’s team gained the ability to make routine updates, optimizing both site performance and cost-efficiency.

Results

Empowering Peterson Farms Seed with a website that supports growth and independence.

Peterson Farms Seed now has a website that not only meets its customers’ needs but also strengthens its brand presence and digital marketing. The new site has improved visitor traffic and provides a seamless brand experience both online and offline. With the ability to make updates independently, Peterson’s team can manage content more efficiently and drive marketing efforts without full reliance on external support.

Additionally, Peterson values the ongoing relationship with Onsharp, knowing they have a responsive, reliable partner for future updates. Onsharp’s openness to collaboration and commitment to excellence has reinforced Peterson’s trust, making the agency an integral part of its digital strategy and industry leadership.

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