In today’s technological world, your construction company needs a sharp website. It’s where potential clients will first interact with your brand, making it an invaluable way to grow your business. However, not all construction websites are built the same. Many miss critical opportunities to make their business stand out.
If your construction company needs a new website, you should invest the time and energy needed to get the job done right. Here’s a set of blueprints you can follow to make your next construction website shine.
95% of construction company websites have a navigation bar. There’s a good reason for this. Construction websites are full of detailed information about a company’s services, rates, contact information, and previous projects. Without a strong navigation bar, that information is scattered across pages that your users won’t be able to find.
That’s why one of the most important steps towards building a powerful construction website is creating the right navigation bar. A good nav bar will show users exactly where they need to click to find the specific information they’re searching for. Make sure you get this done correctly before moving on to address your secondary and tertiary goals.
Web design consistency refers to maintaining a cohesive design throughout the entirety of your website. If a user wants to visit your contact page, they shouldn’t be greeted with a completely different design than the one they left on your home page. The best construction websites prioritize web design consistency to give their users easy-to-follow browsing experiences.
Web design consistency can also help you build your brand. Users who visit websites with a cohesive design philosophy leave with a higher impression of the company that implemented them. On the other hand, a user could think less of your construction company if the design swaps from page to page are jarring.
When a potential customer visits your site, they often do so because they want to see whether you can handle a job. The only way they can find that information is if you list your services clearly. Failing to do this could cost you business you otherwise would have earned.
Your navigation bar is one of the best places to list your services. You can create a separate landing page for each of them, along with more details on what the service entails and why you excel at it. Your site visitors will appreciate your company for making the information they want easier to find.
Nothing resonates with a potential customer like seeing samples of the work you’ve done in the past that’s similar to their upcoming job. Your website should make these samples easier for users to find. By highlighting your construction portfolio properly, you could start to see a significant increase in business.
Today, more people use the internet on their phones than on desktop PCs. That means optimizing your construction website for mobile users is more important than ever. Websites that fail to do this may leave sour impressions with clients they otherwise could have won. It’s why your construction website isn’t complete until it’s been set up for mobile users.
Building a great construction website isn’t easy. That’s why you should rely on the expertise of a company who’s done it before. Onsharp has extensive experience with making our clients’ construction websites stand out. We can help you build one from scratch or refresh an outdated website.
Our staff is standing by to answer your questions and provide you with the advice you need to get started on a better construction website. Just reach out to us when you’re ready to begin. We look forward to hearing from you.