Your construction website is like a house: it should be well-built, functional, and visually appealing.
Yet, construction companies often forget that most clients are browsing online via mobile. If your website doesn’t look good on cell phone screens, you may be losing potential customers. After all, 94% of users don’t trust a company with bad website design.
The way your website displays on mobile is important. Mobile optimization is all about making sure your site looks good and stays functional for small screens.
Not sure if your website is mobile-optimized? You can do a quick diagnostic test through Google’s Mobile-Friendly Test. Just type in your website URL and Google will give you some pointers about how to improve your site for mobile.
Mobile has recently surpassed desktop in browsing, which means it’s the #1 source of traffic. That makes it a top priority to win over potential customers.
By mobile optimizing your website, you can improve:
The better your website looks and works on mobile, the more likely your customers will stick around, check out your brand and get in contact.
Ideally, your company should think mobile-first when building your website. However, don’t worry if you’re not planning on redoing your site. You can still boost your website for mobile in a few key ways.
As you build and update your construction website, use this checklist for mobile optimizing it. It’s essential that you continue to improve your site for potential customers connecting from their cell phones.
In addition, you should always be getting feedback and tracking analytics about what’s working and not. This way, you can get practical insights about what areas of your website could use extra attention.
Remember that your construction website is just one part of your brand’s digital presence. You can work on modernizing your website by downloading our list of WordPress themes for construction sites. You can also improve your online channels by checking out our blog or contacting the Onsharp team today.